How a Spontaneous Instagram Account Became the Central Source For BLM Protests in NYC

The creator of @justiceforgeorge wasn’t prepared for it to get this big. 

While scrolling through Twitter last Friday, Anne (who works anonymously and whom we are identifying with a pseudonym) stumbled across a thread by @chaoticcoochie. The thread included locations and times for Black Lives Matter demonstrations in New York and Connecticut protesting the police killing of 46 year-old Minnesota man George Floyd. Thinking it might be difficult for some people to find, Anne decided to share the information by creating an Instagram account, @justiceforgeorgenyc, and posting it there. “I didn’t think it was anything special,” Anne said. “I kind of just assumed that there were other accounts like this.”  

Anne was wrong.

Later that evening Anne received messages…

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