The Science Behind Your Hipsterness

Kevin Lewis, a researcher from Harvard, explains: “The meaning of an indie/alternative taste rests not just in the taste itself—but also in being the only one among one’s friendship circle that expresses it,” he claims. “If I like The Decemberists, and suddenly my friends start liking them too, suddenly I’m no longer socially distinctive. So this taste loses much of its appeal and I will run off in search of some new band to express my ‘hip’ identity.”

So, the only thing I gather from Lewis’s research is that he’s not a hipster. I mean, the Decemberists? That is so pre-iPod.

Tag Brum
Tag Brum
Tag Brum lives in Brooklyn and writes things from a computer whenever wi-fi is available. You can follow him on Twitter @tagbrum.


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