As New York’s quarantine began in March, Piece of Cake Moving & Storage saw a spike in the number of customers requesting their services. “A lot of people were scared that the city would shut down,” recalled Voyo Popovic, the moving company’s general manager. Many clients pushed up their moving date from April to March, but the higher volume didn’t carry over into the next month. Piece of Cake completed just 758 moves in April, compared to 924 in March. To keep his business running, the company has lowered its rates, not just to be competitive in the market but also to make sure its employees keep their jobs.
While New Yorkers are still being asked to stay at home, many have been on the hunt for new places to live or chosen to get…
